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Larry Levine
Larry Levine

Pittsburgh, PA

Principal - Brand + Design, Celerity

  1. LarryLevine.co - Site Launch LarryLevine.co - Site Launch — After roughly 3 years of not having any web presence, in the form of an online portfolio, I've decided to put some new work up. This is only the beginning, but I wanted to get my logo book published while I tirelessly work on a handful of case studies that I hope to launch in the near term. Visit the live site at http://larrylevine.co.
  2. MV Guitars - Additional Wordmarks MV Guitars - Additional Wordmarks — The final round of options...
  3. MV - Wordmarks MV - Wordmarks — Alternate wordmark options.
  4. MV - Alternates MV - Alternates — Trying to push this just a little bit further.
  5. MV Guitars - Type, Symbol, Monogram MV Guitars - Type, Symbol, Monogram — The next round of sketches went to the client late yesterday. I'm really looking forward to seeing where this one goes.
  6. Hetfield Pins - Product Photo Hetfield Pins - Product Photo — Lifestyle photo from a fan in Australia who decided to decorate her jean jacket with some of the merch distributed at S & M 2. (The Metallica logo pin is not my design.)
  7. MV Monograms MV Monograms
  8. KL V3 KL V3 — Trying to refine the bones.
  9. Sumatran Rhino Rescue Relaunch Sumatran Rhino Rescue Relaunch — I'm excited to announce that a project that I've been working on for the better part of the last few months has gone live in advance of World Rhino Day, which is this upcoming Sunday (Sept 22nd). I was asked to port an existing landing page, that was hard-coded in the client's Django CMS, to SquareSpace. Our high-level objectives were to give the internal team more page types to work with, mobi...
  10. KL Monograms (Refined) KL Monograms (Refined) — Some KL lockups inspired by one of my favorite guitar luthiers.
  11. NG - Logo Tote Concept NG - Logo Tote Concept — I recently was inspired while taking a Skillshare course, with Paula Scher, and randomly got this idea. So, I spent a few minutes mocking up my thoughts in illustrator just to get the creative juices flowing for the day. The idea would be an, eco-friendly tote, created from recycled materials, where the handle would essentially be NG's prime mark (The Golden Rectangle). You could swap the back...
  12. Weezers Warriors Logo Concepts Weezers Warriors Logo Concepts — Some unused concepts for a Chicago-based dog rescue nonprofit and humanitarian organization that seeks to save canine lives and improve human ones by finding homes for homeless dogs with individuals looking to improve their mental health and well-being through the benefits of the human-animal bond. You can see the final mark here: https://www.weezerswarriors.org (The mascot needed to look more...
  13. Enamel Pins - Part III Enamel Pins - Part III — The second set of enamel pin designs arrived recently and they look better than I could have ever imagined. Thanks to my buddy Mike Vickery for all of the support and investment to make these a reality.
  14. Riff Life Enamel Pin Riff Life Enamel Pin — My first enamel pin prototype arrived yesterday.
  15. JH Patches JH Patches — Some patches for a thing that is rapidly approaching.
  16. Singing Skull - Enamel Pin Singing Skull - Enamel Pin — Finally breaking into the enamel pin game with this limited edition design for Black Ticket Metallica Fans. The original skull is based on a Sailor Jerry design and was tattooed on James Hetfield's neck some years back. This is my take on that tattoo. Note: the metal is reflective bronze and the photo doesn't do it justice.
  17. Steiner Kraus Lettering Steiner Kraus Lettering — Some modified letterforms that I'm hoping make the cut.
  18. Campaign for Nature - Pin Concepts Campaign for Nature - Pin Concepts — Some pin design concepts to show how the Campaign for Nature brand could be extended to physical products.
  19. Asterisk Exploration Asterisk Exploration — A recent style study where the primary goal was to create an "ownable", updated asterisk used in an existing identity system acting as a lite brand refresh. The client also requested that I try to incorporate depth/dimension, interlocking paths (or pathways), and hexagonal shapes.
  20. Branding Nature Branding Nature — A recent identity that I've been working on for the past four weeks that just was finalized/released.
  21. Cthulhu Awaken Cthulhu Awaken — I drew some Cthulhu(s) in Procreate.
  22. Stone Brewing Mascot (Concept) Stone Brewing Mascot (Concept) — In an effort to continue evolving in Procreate, ultimately trying to cut down on the brand identity concepting/development process while improving my illustration skills, I wanted to take on redesigning a brand "mascot". So, I picked something near and dear to my heart, from a subject-matter perspective, beer. I tried to rework the Stone Brewing Demon mascot to be more symmetrical, stylized, an...
  23. Metallica Logo (Spatter) Metallica Logo (Spatter) — I wanted to share this sketch I worked up in Procreate, the other day, of one of my favorite all time logos. This is the cleanest drawing that I've produced on my iPad to date.
  24. Signature Series - First Branded Guitar Signature Series - First Branded Guitar — Steiner Kraus Guitars has added Nicklas Sonne, of the band Defecto, to their Artist roster and introduced his signature series Valkyrie Explorer guitar, the first to be rebranded with the new mark I developed for SK. See the promo video here: https://www.steinerkrausguitars.com See the final branded instrument here: https://www.steinerkrausguitars.com/collections/nicklas-sonne-signature-valky...
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